High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"3385c769c5f582b65a74fd036f80077f","s":"8baaf5f340e9eb9d"}