High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
{"ct":"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","iv":"c0daf9404334f832bb2b6b468f579d9a","s":"d5e6991076936dd2"}