Luxury Daily
The authority in luxury news.
Jan. 24, 2025
  1. Bulgari eyes future by celebrating 130th anniversary with current events
  2. Can luxury stay luxurious in the age of authenticity?
  3. Lexus, American eyewear company Revo launch eyewear capsule
  4. Inside Chanel celebrates 100 years of its signature N°5
  5. South Coast Plaza donates $1M to LA fire relief
  6. Four Seasons expands private residence community in Mexico
  7. Luxury Unfiltered: How luxury's resale revolution is redefining the market
  8. Luxury market growth slowed ‘considerably’ in 2024: McKinsey
  9. Inside Cosabella’s sale and plans for a CX-driven future
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

High-end brands tapping video should be distinctive, not desperate

September 29, 2010

Kevin Nalty is the author of "Beyond Viral"

 

By Peter Finocchiaro

High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bulgari eyes future by celebrating 130th anniversary with current events
  2. Can luxury stay luxurious in the age of authenticity?
  3. Lexus, American eyewear company Revo launch eyewear capsule
  4. Inside Chanel celebrates 100 years of its signature N°5
  5. South Coast Plaza donates $1M to LA fire relief
  6. Four Seasons expands private residence community in Mexico
  7. Luxury Unfiltered: How luxury's resale revolution is redefining the market
  8. Luxury market growth slowed ‘considerably’ in 2024: McKinsey
  9. Inside Cosabella’s sale and plans for a CX-driven future
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts’ Omer Acar
Lexus, American eyewear company Revo launch eyewear capsule
Four Seasons expands private residence community in Mexico

Art, jewelry command highest sales values in 2024: 1stDibs
Can luxury stay luxurious in the age of authenticity?
Richemont CFO nominated for Mytheresa board seat