High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
{"ct":"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","iv":"d976f2dfe75834cf3147e501a3432206","s":"cd08aa849dd9bab1"}