High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"cbf4813364050e712e98a0863fad2b55","s":"14357dda0a9cc31c"}