In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Private aviator Sentient Jet is helping consumers welcome spring with renewal and relaxation through a spa and travel package.
British jeweler De Beers is continuing to embrace the human element within its advertising with the launch of its first bridal campaign featuring a model.
Waterford Wedgwood Royal Doulton and Jaguar Land Rover are among the brands being transparent about their corporate responsibility through participation in Business in the Community’s 2015 CR Index.
Luxury conglomerate Kering’s luxury activities saw a 10.9 percent increase in revenue for the first quarter.
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
Luxury brands are in the midst of a historic disruption, thanks to the collision of media and technology.
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
