Brands stack up Facebook ads with consumer-generated photos

Published: April 14, 2015

Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.

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Hermès, Apple, China and Nina Ricci – News briefs

Published: April 14, 2015

Today in luxury marketing – Hermès keeps luxury in the family; Apple expected to quickly ramp up smartwatch production; China limits mainland travel to Hong Kong to cool tensions; Heir to Nina Ricci perfume fortune convicted as result of Swiss HSBC leak.

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LVMH sees 16pc revenue growth in Q1

Published: April 13, 2015

In the first quarter of 2015, Moët Hennessy Louis Vuitton’s global revenue increased 16 percent to about $8.77 billion.

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