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The Douyin KOL helping luxury tap China’s lower-tier cities

May 23, 2022

The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Image credit: Weibo


By Gemma A. Williams

Over the last month, the Douyin KOL @diandilahai 垫底辣孩 has seen his popularity skyrocket thanks to his fun, witty videos that pay homage to luxury houses.

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