Saks taps social responsibility with annual Beauty Editor’s Day
U.S. department store chain Saks Fifth Avenue is continuing its involvement with the Look Good Feel Better organization for the third annual Beauty Editor’s Day Aug. 7.
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Bugatti brings apparel line to Alps to show lifestyle ambitions
French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort.
The Ritz-Carlton Shanghai showcases employee enthusiasm in live performance
The Ritz-Carlton Shanghai, Pudong, is highlighting the efforts made by its staff to enhance guest experiences in a new social video.
Gucci, Louis Vuitton go for early fashion push in August edition of Tatler
Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.
Mandarin Oriental Singapore provides package for racing event
Mandarin Oriental Singapore is getting prepared for the Singapore Night Race 2014 with a bespoke package for race enthusiasts.
Japan, Swarovski, Swatch Group and Mexico – News briefs
Today in luxury marketing – Japan cautiously re-emerges as land of luxury; Swarovski spins ambitious web across the fashion jewelry market; Russian sanctions could hit luxury watchmaker Swatch; Mexico’s auto industry looks to luxury cars.
What the AmEx-Uber partnership signals about customer engagement
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
Selfridges hosts chocolate walking tour to introduce range of offerings
British retailer Selfridges is taking consumers on mini walking tours of its chocolate department to raise their cocoa awareness.
Berluti eases into ecommerce exclusively with Mr Porter
French menswear label Berluti is giving its consumers the opportunity to shop online for select pieces exclusively through online retailer Mr Porter.
Raymond Weil furthers musical ties with guitarist-designed watch
Swiss watchmaker Raymond Weil has tapped classical guitarist and recording artist Miloš Karadaglic to design a special edition maestro timepiece for charity.