Lacoste exec shares brand’s hits and misses in mobile
NEW YORK – A Lacoste executive outlined the brand’s mobile marketing hits and misses during the Luxury Interactive 2010 Conference.
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No commercial reason to build Android or BlackBerry apps: panelist
NEW YORK – A mobile industry executive said that there is no commercial reason to build an Android or BlackBerry application, claiming iPhone is the important platform to build for during a panel discussion at the Luxury Interactive 2010 Conference.
A mobile strategy does not just mean rolling out an app: panelist
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
High-income shoppers quickly adopting mobile behaviors: panelist
NEW YORK – Mobile Web traffic is now 3-8 percent of the PC Internet, according to NearbyNow CEO Scott Dunlap’s presentation at the Luxury Interactive 2010 Conference.
EBay reveals plans for luxury storefront app: exec
NEW YORK – An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.
Gucci exec reveals mobile commerce app sees 600K downloads
NEW YORK – With the generation of luxury shoppers changing, new media such as mobile and social are becoming increasingly important for the brands in this space, according to a panel at the Luxury Interactive 2010 Conference.
Familiarity breeds contempt in mobile: Luxury Interactive workshop
NEW YORK – The time has come for luxury brands to get into the mobile space, according to a workshop at the Luxury Interactive 2010 Conference.
Kenneth Cole exec: Mobile to change how luxury retail is done
NEW YORK – A Kenneth Cole executive revealed that 1.5 percent of the company’s revenue is coming from mobile at the Luxury Interactive 2010 Conference.
Tiffany & Co. marries mobile with interactive to sell engagement rings
Luxury jeweler Tiffany & Co. has debuted an iPhone application that merges mobile and interactive shopping for consumers who are looking to select an engagement ring.
Luxury brands need 360-degree mobile strategy
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.