Tiffany pushes gifts, engagement rings in Valentine’s Day campaigns
Jeweler Tiffany & Co. is pushing gifts and engagement rings in a multichannel campaign to catch consumers who are making purchasing decisions for Valentine’s Day.
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Chanel, Dolce & Gabbana push new collections, fragrances in February Vogue
Chanel, Dolce & Gabbana, Gucci, Christian Dior and other luxury advertisers are pushing their new spring/summer collections along with fragrances in the February issue of Condé Nast’s Vogue.
Ralph Lauren, Dior target affluent audience of Financial Times supplement
Luxury marketers such as Ralph Lauren, Omega, The Yacht Company, Dior, Hublot, Douglas Elliman, Richard Mille, Bulgari, Graff, Boodles and Jaeger-LeCoultre are targeting affluent readers in the latest issue of the Financial Times’ “How To Spend It” magazine.
Chanel, Dior aim for post-holiday shoppers through January Vogue
Chanel, Dior, Louis Vuitton and other luxury marketers are aiming for post-holiday shoppers through the January 2013 issue of Condé Nast’s Vogue magazine.
Alfred Dunhill drives holiday sales with feast-themed catalog
British apparel and accessories brand Alfred Dunhill is driving sales by targeting consumers in their homes through its feast-themed holiday gifting catalog.
Mr Porter pushes holiday buys through latest brand newspaper
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
Dolce & Gabbana, Ralph Lauren give final holiday push in December Vogue
Luxury marketers such as Dolce & Gabbana and Ralph Lauren took out four-page advertisements in the front-of-book portion of the December issue of Condé Nast’s Vogue likely to round out existing holiday efforts.
Alexander Wang to bring anticipation, youthful spin to Balenciaga
A luxury brand’s heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand’s reputation in the fashion industry.
Prada’s Miu Miu fetes brand exclusivity through members-only club
Prada-owned Miu Miu is feting its exclusive brand lifestyle through a private members club called The Miu-Miu-London that closes today after a three-day stint.
W anniversary issue boasts 105pc year-over-year ad page increase
Luxury marketers and retailers such as Chanel, Christian Dior, Marc Jacobs, Salvatore Ferragamo, Saks Fifth Avenue, Neiman Marcus and Louis Vuitton helped to boost the much-hyped 40th anniversary collector’s edition of Condé Nast’s W up 105 percent in ad pages from the year-ago period.