Chanel, Gucci target Vanity Fair readers with celebrity ambassadors
Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.
Search Results for: elizabeth demaso
Frette boosts ecommerce via location-inspired spring/summer catalog
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
Chanel aims for aspirational buy with new beauty line
Chanel’s new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.
Armani, Gucci gain double exposure in W
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Rolls-Royce, Bentley target yacht aficionados in annual Burgess magazine
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
John Varvatos leverages designer personality via HuffPost Style, SXSW chat
Menswear label John Varvatos is marrying its roots in both the fashion and music industries through participation in “HuffPost Style Sessions” at Austin, TX’s SXSW 2013 festival.
Louis Vuitton, Zegna push menswear in second M magazine issue
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Louis Vuitton, Omega target art aficionados in Financial Times supplement
Louis Vuitton, Omega, Chanel, Cartier and other luxury advertisers are targeting art enthusiasts in the Financial Times’ supplement “Smart Arts,” which is a special issue of “How To Spend It.”
Bentley boosts lifestyle buy via fragrance launch
British automaker Bentley Motors is boosting its lifestyle angle with a new fragrance collection for affluent auto enthusiasts.
Fendi, Chanel push collections with multi-page ads in March issue of Tatler
Fendi, Chanel and other luxury advertisers are staying top of mind among their target audience with multi-page advertisements in the March issue of Condé Nast’s Tatler magazine.