Mandarin Oriental Paris romances consumers via Valentine’s Day package
Mandarin Oriental, Paris, is spotlighting the romance of its home city through a new Valentine’s Day-themed package offered during the month of February.
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WWD pushes New York Fashion Week coverage via app partnership
Fairchild Fashion Media’s Women’s Wear Daily is collaborating with mobile application developer FiftyThree Inc. to offer consumers digital sketches of New York Fashion Week shows that originate on iPads.
American Express Publishing Luxury Summit to focus on innovation
American Express Publishing’s Luxury Summit 2013 will take place April 21-23 at St. Regis Monarch Beach, CA, and will center on the theme, “Luxury: The Remix 2013.”
Michael Kors, Dior, Bulgari, and L’Oreal – News briefs
Today in luxury marketing – Michael Kors profit soars as sales surge; Dior pop-ups set to showcase Raf Simons; LVMH names Tag Heuer head to run Bulgari luxury-jewelry unit; L’Oreal open to strategic acquisition.
Key factors to consider in mobile strategy goals
As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.
Prada’s Miu Miu flaunts femininity, products through film series
Prada-owned Miu Miu is flaunting the power of femininity and its products through a series of short-films titled “The Women’s Tales.”
Luxury Daily, February 12, 2013 – Porsche fetes 5M Facebook fans via customized 911 Carrera 4S
Porsche fetes 5M Facebook fans via customized 911 Carrera 4S
German automaker Porsche is honoring its 5 million Facebook fans by letting them collaborate to design a 911 Carrera 4S vehicle.
Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
Mercedes drives CLA-class, charity via new Fashion Week campaign
Mercedes-Benz USA is driving awareness for the new CLA-class vehicle and its donations to the American Foundation for AIDS Research charity through a license plate display at New York Fashion Week and a Facebook contest.