SMS case study – Columbia College
See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.
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Bergdorf Goodman enters mobile commerce
Retail giant Bergdorf Goodman has launched an exclusive shopping application geared towards its fashionable customers who want the latest in shoe styles.
Nordstrom, kate spade, T-Mobile use mobile to boost in-store traffic
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
Luxury watchmaker Linde Werdelin launches ski guide app
Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.
Mercedes-Benz sponsors new Motor Trend app
Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.
Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar
Lexus, Walmart, JCPenney, Best Buy and Vicks are all brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
Bloomingdale’s makes store window interactive with mobile
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
SMS case study – Teichman Fine Jewelers
See how Teichman Fine Jewelers was able to build an SMS database of names for future marketing.
BMW generates test drives through mobile video advertising
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
Wedding ring designer Verragio takes product catalog mobile
Verragio has turned to mobile as an additional channel to help drive sales of its designer engagement and wedding rings.