Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
Department store chain Saks Fifth Avenue is engaging its social media followers by holding a 10-day caption contest to promote women’s spring footwear on the brand’s shoes-only Tumblr page.
Italian linens brand Frette is promoting a contest with Gilt Home through the luxury experience site’s social media and email list that requires consumers to sign up for brand emails to be entered.
High-end automakers, fashion labels, aircraft, yacht and jewelry brands are heading to Concours d’Elegance in London for the ultimate access to affluent consumers who are ready to spend.
Today in luxury marketing – Watch firms see buoyant 2012; Is Apple a luxury retailer?; Mercedes to nix R-Class from U.S. lineup; More luxury diesel cars to enter the market.
An insight into the key issues with tracking cookies on the Apple iOS platform as more consumers migrate to a mobile-first lifestyle.
Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.
New York-based department store Bergdorf Goodman is showcasing its high-end spring shoe styles through an independent catalog.
French jeweler Cartier’s latest branding venture involves sharing its new short film “L’Odyssée de Cartier” via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
Lifestyle brand Diane von Furstenberg is tapping the database from the high-end women’s line to promote the designer’s new collection at GapKids, using a sweepstakes included in emails to win spring wardrobes for mother and daughter.
