Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"11817a313264545166ea0d9b4ace1db8","s":"a9b0c97308d0076a"}
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