Mobile Web: The last temptation of scale
We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.
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Cartier parades brand history through film TV debut
French jeweler Cartier yesterday broke its new film L’Odyssee de Cartier, a chronicle of the brand’s 165-year-old history, on primetime television networks.
Luxury Daily, March 5, 2012 – Cartier parades brand history through film TV debut
Did Neiman Marcus miss the mark with its mobile banner ads?
Department store chain Neiman Marcus may have missed the mark when incorporating banner ads into its mobile marketing strategy by not linking content to an optimized site.
Trump chooses digital for Warm Your Heart promotion
Trump Hotel Collection is choosing its Web site and social media to promote its new Warm Your Heart package, a collaboration with luxury jeweler Birks at its Toronto property.
In-stream mobile video ads generate 89pc completion rate: study
Research from mobile ad network Rhythm NewMedia shows that video content has the backbone to hold consumers’ attention.
Dolce & Gabbana, counterfeits, Gucci and Audi – News briefs
Today in luxury marketing – Dolce & Gabbana case could set legal precedent in Italy; Feds uncover $325 million counterfeit ring; Charlotte Casiraghi named as new face of Gucci; Audi preparing RS5 touring car for Italy’s Superstars series.
Retailers heading where audience is: eTail West panel
Executives from the mobile commerce industry took the stage at eTailWest during a March 1panel presentation titled, “A 360-degree comprehensive plan to increase sales from your mobile strategy” in Palm Springs, CA.
Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years
Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.
Barneys cuts back mailers to expedite online transactions
In lieu of physical mailers and catalogs, Barneys New York is releasing shoppable digital videos for its Co-Op line, a collection catering to the younger affluent market.