Spring images are typically bright and full of life, taking cues from nature and the rise in temperature. However, print campaigns must serve to educate, captivate and enthrall customers in a one-dimensional medium.
The interactive Lexus advertisement for the 2013 GS overshadows other marketers with seven pages of photos and digital content in the March Robb Report digital issue.
Quite a few luxury brands including Givenchy, Tory Burch, Fisker, Yves Saint Laurent and Tod’s are shifting around major executives, making experts wonder whether this bodes well or poorly for the industry.
Swiss watchmaker Jaeger-LeCoultre will begin its fourth annual auction to benefit the UNESCO World Heritage Marine Program March 12, allowing consumers to bid on a prototype N°1 of the Deep Sea Vintage Chronograph.
Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.
Today in luxury marketing – China said mulling change in luxe tax; HSBC sees luxury growth easing in 2012; Michael Kors to sell more shares; See Jean Paul Gaultier’s second Diet Coke video.
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.
British automaker Rolls-Royce Motor Cars is upping the customization on its Ghost models by allowing consumers to choose two-tone exterior and interior features.
Entertainment brand McIntosh Laboratory will pump music through its high-end sound systems at the Ritz Carlton, Amelia Island for the attendees of the annual Concours d’Elegance vintage motor car show March 9-10.
