Waterford Crystal extends brand to mobile with new app
Glassware maker Waterford Crystal has launched the Clink-Clink iPhone application as part of a rebranding strategy to be relevant to today’s younger consumers.
Glassware maker Waterford Crystal has launched the Clink-Clink iPhone application as part of a rebranding strategy to be relevant to today’s younger consumers.
See how Hotel Casa del Mar was able to drive engagement and revenue using a text-to-short code MMS video promotion.
Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.
Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.
Here’s the 2010 editorial calendar for Mobile Marketer and sibling publication Mobile Commerce Daily. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
Major retailers such as Macy’s, Nordstrom, Bon-Ton, The Buckle Inc. and Charlotte Russe are releasing their holiday gift guides on mobile as part of a new iPhone application.
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
Gilt Groupe is letting consumers get the most coveted fashion and luxury labels at prices up to 70 percent off retail, right from the palm of their hands.
The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.