Facebook’s Like button could drive ecommerce for luxury retailers
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.
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Retargeted ads bump search queries for brands 1,000pc: comScore
Advertisers who retarget their ads to consumers based on prior visits to their Web site achieve a 1,046 percent boost in searches for the brand, per comScore.
Grand Marnier takes a shot at mobile
Grand Marnier has released its La View Grand Marnier Grand Mix iPhone application to increase consumer engagement and brand awareness.
Lancome to secure spokeswoman Julia Roberts for $50M
Actress Julia Roberts is set to sign a new deal with luxury brand Lancome, pushing her contract up from a rumored $20 million to $50 million.
Calvin Klein iPad content lets consumers click to shop
Calvin Klein is running click-to-shop ads promoting its various lines within the September issue of Interview magazine’s iPad application.
Neiman Marcus, Burberry and Blue Nile – News briefs
Today in luxury marketing – Annual Web sales back on track for Neiman Marcus; For once, Burberry fails to impress critics.
Luxury Daily, Sept. 23, 2010 – Luxury auto brands should avoid online calls to action: study
Luxury auto brands should avoid online calls to action: study
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
Twitter redesign will increase luxury brand engagement
In an industry whose online presence is highly defined by rich media and images, Twitter’s redesign will help luxury marketers increase their brand engagement.
Salvatore Ferragamo pushes video ads via email campaign
High-end designer Salvatore Ferragamo is promoting its new W bag with an email campaign that was sent to a list of dedicated subscribers.