Bloomingdale’s makes store window interactive with mobile
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
See how Teichman Fine Jewelers was able to build an SMS database of names for future marketing.
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
Verragio has turned to mobile as an additional channel to help drive sales of its designer engagement and wedding rings.
Glassware maker Waterford Crystal has launched the Clink-Clink iPhone application as part of a rebranding strategy to be relevant to today’s younger consumers.
See how Hotel Casa del Mar was able to drive engagement and revenue using a text-to-short code MMS video promotion.
Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.
Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.
Here’s the 2010 editorial calendar for Mobile Marketer and sibling publication Mobile Commerce Daily. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.