Conde Nast’s W rebrands to target broader advertiser base
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
Burberry launched its “Retail Theatre,” letting consumers watch the brand’s 2011 London Fashion Week shows and place orders via its iPad application.
Today in luxury marketing – Dolce & Gabbana shows reverence for today’s woman via print campaign; Burberry ramps up digital strategy.
Vail Resorts unveiled EpicMix, an app targeting skiers and snowboarders at its five mountain resorts—Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.
Fashion designer Marc Jacobs will this month jump onboard with other luxury brands and begin selling on its Web site, a good 10 years after many peers began the practice.
With the holidays right around the corner, it is no surprise that Bloomingdale’s is promoting its beefed up mobile presence via traditional marketing channels.
Luxury automaker Lexus is promoting the handling capabilities of its 2011 IS sedan – by teaching it to play music.
Members-only online retailer Rue La La is letting Android users purchase directly from their phone, no matter where they are.
Smartphone users are upscale when it comes to booking travel, according to a Priceline study.
NEW YORK – For luxury to truly embrace mobile, brands need solid proof of the medium’s effectiveness in the field via research, per a senior executive at Waterford Wedgwood Royal Doulton.