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Luxury brands must regain focus on customer experience: study
Half of luxury consumers have noticed a decline in the quality of high-end products and services, according to Luxury Institute.
Conde Nast’s W rebrands to target broader advertiser base
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
EBay reveals plans for luxury storefront app: exec
NEW YORK – An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.
Luxury brands need 360-degree mobile strategy
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.
IPad may woo luxury brands to finally enter mobile full-throttle
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Christian Dior makes fashion statement with mobile marketing
Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.