French fashion label Christian Dior is giving consumers a glimpse into the brand world through a Web documentary video series called Lady Dior starring ambassador Marion Cotillard that it is releasing through DiorMag.
Hermès, Versace, Neiman Marcus, Saks Fifth Avenue and other luxury advertisers chose placements beyond front-of-book in the 916-page September issue of Condé Nast’s Vogue, likely to grab attention from readers who delved into the 120th anniversary content.
Department store Bergdorf Goodman is using its fall magalog to push its 111th anniversary designer collection as well as display the usual array of luxury brand advertisements and New York-centric editorial content.
With the online retail space as competitive as it is, brands that offer free shipping give themselves a considerable leg up over competitors.
Michael Kors is looking to drive affluent consumers in-store during one of the most hyped fashion nights of the year by hosting a karaoke contest at its new Madison Avenue store in New York.
Italian label Bottega Veneta plans to flaunt an eco-friendly, limited-edition handbag collection available for purchase and showcase the winner of its photography contest to drive foot traffic to brand boutiques during U.S. Fashion’s Night Out events next month.
With new fashion label collections bowing in retail locations, email marketing is proving to be one of the best ways to drive traffic to bricks-and-mortar stores and on ecommerce platforms. However, there are some factors to keep in mind.
Italian fashion house Gucci is pushing its international appeal and seven-year partnership with the United Nations Children’s Fund by marketing a line of country-specific handbags, accessories and T-shirts for which a portion of the proceeds to go the organization.
British apparel and accessories label Alfred Dunhill released a slew of multichannel efforts for its autumn/winter 2012 Voice campaign featuring new ambassadors and content.
American Express Publishing’s Departures magazine is strengthening its connection to the arts with an awards program that will let one artist travel to a selected destination and create works that will be featured in its print and online editions.
