Luxury brands must push ecommerce harder this holiday season
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
Actress Julia Roberts is set to sign a new deal with luxury brand Lancome, pushing her contract up from a rumored $20 million to $50 million.
In an industry whose online presence is highly defined by rich media and images, Twitter’s redesign will help luxury marketers increase their brand engagement.
Designer Marc Jacobs has finally taken the plunge and launched an ecommerce site to generate new revenue opportunities via online and mobile.
Designer Louis Vuitton is the world’s most valuable luxury brand, worth nearly $22 billion in 2010, according to Interbrand.