Marc Jacobs answers consumer calls with new ecommerce presence
Fashion designer Marc Jacobs will this month jump onboard with other luxury brands and begin selling on its Web site, a good 10 years after many peers began the practice.
Fashion designer Marc Jacobs will this month jump onboard with other luxury brands and begin selling on its Web site, a good 10 years after many peers began the practice.
Neiman Marcus is letting affluent consumers shop its full merchandise assortment via a new mobile-optimized shopping site.
NEW YORK – A mobile industry executive said that there is no commercial reason to build an Android or BlackBerry application, claiming iPhone is the important platform to build for during a panel discussion at the Luxury Interactive 2010 Conference.
NEW YORK – An eBay exec revealed that the company is in the midst of rolling out an application for its eBay Fashion site at the Luxury Interactive 2010 Conference.
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.
Luxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.
Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.