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Luxury Daily, January 13, 2014 – Neiman Marcus credit breach exacerbates consumer fears
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Oscar de la Renta targets entry-level fashionistas with The Outnet collection
U.S. fashion label Oscar de la Renta is looking to reach a wider consumer base with a capsule collection designed for Net-A-Porter’s outlet ecommerce site The Outnet.
Cartier, Louis Vuitton target male horologists in M holiday issue
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
Print catalogs still hold power to captivate consumers
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Lanvin takes consumers on set with new video
French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.
Swarovski rethinks crystal to inspire conservation at Design Miami
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
Luxury hotels look to bloggers for measure of authenticity
Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Milan delivery route bolsters Miami’s luxury expansion
Miami’s ambitious Design District luxury expansion will be facilitated by a new daily shipping corridor from Milan by American Airlines.
Luxury Collection, Peninsula targets holiday travelers in Financial Times supplement
Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.