Research
February 8, 2021
The luxury market is entering a new era of conscientious luxury, as opposed to conspicuous luxury that has been the driving force in the luxury market for the last 50 years or more
By Staff reports
This year’s fifth annual State of Luxury report from Luxury Daily, Unity Marketing and The Home Trust International takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market.
{"ct":"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","iv":"4fb9fe15aa154c495591f3c16b976b97","s":"f4e6fa22bf34989e"}
Share your thoughts. Click here