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Dec. 9, 2019
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Government

Paris aims to turn around tourist decline with vibrant film

September 26, 2016

Still from Paris' tourism film by Jalil Lespert Still from Paris' tourism film by Jalil Lespert

 

By Sarah Jones

Paris is looking to increase its tourism numbers with a promotional film that tours the multifaceted city through the eyes of locals and visitors.

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  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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