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Government

Paris aims to turn around tourist decline with vibrant film

September 26, 2016

Still from Paris' tourism film by Jalil Lespert Still from Paris' tourism film by Jalil Lespert

 

By Sarah Jones

Paris is looking to increase its tourism numbers with a promotional film that tours the multifaceted city through the eyes of locals and visitors.

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  1. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  2. Stella McCartney creates romantic collection with pop star
  3. How to make platform choices for ecommerce in China
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Starwood CEO: Yesterday’s luxury is tomorrow’s necessity
  6. Lancome to secure spokeswoman Julia Roberts for $50M
  7. Nordstrom taps mobile to bring personalization into stores
  8. Estée Lauder chairman inks publishing deal
  9. Michael Kors enlists real-life jet-setters for travel campaign
  10. 9pc of US consumers trust text messages from brands: Forrester
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