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July 23, 2018
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Government

Paris aims to turn around tourist decline with vibrant film

September 26, 2016

Still from Paris' tourism film by Jalil Lespert Still from Paris' tourism film by Jalil Lespert

 

By Sarah Jones

Paris is looking to increase its tourism numbers with a promotional film that tours the multifaceted city through the eyes of locals and visitors.

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  1. Top 10 social media marketing campaigns of 2016
  2. Aspirational luxury buyer all but gone, claims industry expert
  3. Announcing: Luxury Marketing Forum New York Sept. 26
  4. Volume and wealth make Chinese millennials a lucrative target market: GfK
  5. Michael Kors reconfigures retail strategy to account for millennial trends
  6. Chanel, Hermès rank as top brands worth premium pricing: survey
  7. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  8. Nordstrom engages festival crowd with pop-up appearances
  9. 10 key trends in luxury retail
  10. 25pc of mobile users shop online only via a smartphone or tablet: study
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