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Automotive

Parmigiani Fleurier releases watch adaptation of Bugatti’s $3M Chiron

December 1, 2017

The Bugatti Type 390 is modeled after the Bugatti Chrion. Image credit: Parmigiani Fleurier

 

By Danny Parisi

In celebration of French automaker Bugatti’s new $3 million model, Swiss watchmaker Parmigiani Fleurier is releasing its own high-performance product, the Bugatti Type 390 watch, to coincide with the release of the new vehicle.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Social media users more trusting of peers, influencers than brands
  3. Albemarle Street adapts to changing London retail landscape
  4. Chopard shines light on carefree brides-to-be
  5. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  6. Register now: Women in Luxury conference New York May 9
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy - Live news
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Galeries Lafayette, Valentino, China and Pinterest - News briefs
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