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Multichannel

Gilt Groupe positioned as marketing platform for luxury brands, says cofounder

May 2, 2012

 

By Tricia Carr

NEW YORK – Strong retailer partnerships are crucial to marketing to young consumers, especially if brands want to be acknowledged as a marketing entity, according to Alexandra Wilkis Wilson, cofounder and chief merchandising officer of Gilt Groupe, a panelist at Aberdeen Research's Third Annual Retail and Consumer Marketing Summit.

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