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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"0d7e52cfbe77b801de3f80c1785d1378","s":"26c4796e9a1a23b0"}
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