Mobile
September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"236c593bbb9f3af6df5f642a501d1bff","s":"c14f64bd0f6304c2"}
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