Mobile
September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
{"ct":"ewPljHUiSPF4dGU7nBSH1zevoROpq8eVbBij4Dw\/mdo5BbdC+iqdxW+sJHsJKyxpHQd5iRHyk5ozhs8qHpoKjkf\/lh\/E+6GvL8EeWlSfMG8HtcvBHwmjgUXfq5IA16zFojStF5xs3fp9YiVV1EvL+uVtEG52dN8gyMm19gEzwo9aFfuPhgiDHw8Oek86wX09jENFHz1G+yKjRpx93+3JoKIdkHpCqTn\/Q9xr2nqIwZwsMN+B3qzW4TN6+Ht3RJo63y5ScVZgdN+fvcRD\/PAhx\/W+wmvkm6ACU\/tV8\/oqZnyX768PoHtqUKaazS0z6s+Mj\/LusHNf5S75MzKvBlSTramlEq1Ju97Y43DtyC9p5UALUT+VyewfHIdOSKgbVNSUEn44vJS60lSS+sJkkcvulF37H6k+8Bf2iDwZ3sRGEmumAECFHfOJ3TzsnY1+HN1KzGGOood1V2fdbLZ8o86UGhjVikt9NnqXie3jtm3H\/unr9i5r783EwsX5am1+elJz7fFcmZG24m4eK9OjRz353KnK6jkAG5lGTQqxygxyNqIPudONU5WRLm\/rgNRmjjA9nyyiTC7ykPjAOse7U+Ui0gxofVBvK+aoruxZJbRUjYvfemSZL8bUeZ4gyXg\/MPJzSiVs8q47IlfQsg+I2vECFLAAkQuOAh8qoa4qHhC+EYDW2FMR9NebZB1VtCo7V+U28Zc303\/AYIfNL4iHtHJ8\/nW9HqDaKo9FsrLLdAP1u02\/hSKxBmF6uvKCsiFYymrr4g7Af9hF1PAlN93aWUJoWRkmZSQ+EGFip+FNngwyKvUUCMf629EW6vJC4E1icoZP1gdNiL7nZNMF3lC90RKWXsNKoiUfZ24KFiPlvH+ZxwmwYH5l95ODsFepGS5wDmmPWp58ryBdKh4m9QvFEuTPXQ7Mwwl8WapbBxd0SpZKXBr+D0HoWXzQkWF6igaVYRj2OMninyYxLYS7VsQLQdk3+vO87ga4w+KWbOZCtL4NKcxhZVIiEaZwFW9kr6Oajq6T8CfJqxUuyULDKWpcB5mtR2xrdsreLwJNf7Dboqpwg8eX3JfYz0TiGvnNA1GQuo9CIZ1luGqawXaKKcM8b\/RXSSp1VkMx4B+TWouhwFgh70M\/8zWNvtmnSfjd1gh7j4ucqV+S9HzEfM65zL1k1RU0ua\/g2TiDSNIxll\/CR98hAjrbmJ8ee\/zgrqgV0l5KYEie+pY8LREVmv9dCJvQ58H3sPeyedsMMNlF1iUCvQz7+nUJ88eQ5Yc6vHYTbqHeVmwYlTlRdnEttgoK2z32UjAbEMc4wvMh9h+xoAuOGWIe8sEMbyfpeNzYfK+3DhvX8AahVdqs0usucmUG9CXL4vopkrNN8SFSERHbL7U5EhSx2wyN6vDBDz6r4\/tsmS7mf\/keqkMlul3sD29SBe9lbvpN\/9IWSWsQC3oSHAbvBGecA1B6uimJUbUIV0OHJfyOgYJYZ7+Bg8xTXVJkE+qDiimzb0iUs9nTx\/XKvtW6TKA3SyowkMx2JRUvBksiXu4D26DnOTCff3KiQB+g73qiBqVJ2szmYFaakTNFFX+zehbKfTPBlj8Y+Q4Elq1RM23WSJ5gkzZiK+tlAqReHYFIS4wRwXhXk0VHudXl\/zkhCFXTDuSlG0GvPgbkbJIc14nXY+eXx\/MMTOWQx3EBexHFxvCwHS8ikCVm2X9tVb0yH9LSwaaRpYKj7X97MX3MwHzkEmIz5wKqeEpzF7sRjH6INSUirip4CUqm66xtGksDL5hFyAUGseHHJGUZt8X4NkM0nGJLGOR1dyVUN8ifbaIF8ON7U3pGU\/YEeHe8s4hmEW\/qJ5QKUHHPD55MhSUH7U500irYjx\/7zNn6NfWTAVTzzHh8UD58ixCnuLQZaokokREGDkhzBYsOnJ96wWqGvZY3Plqv2iQ7zWxl2AaPlK97mgf+IFTwBnJXEQdL6rB0ipfSVIEmcaJiVHqdFwLHswbFwxv1WxRqJ7I5E\/mxPeeAohzliZrJBkkBbH1j9pjKRqLI8Q5L5cJ5jxYC1CowyVuB7yUz6G+eWbxL2Yy2Rh\/mWUMBmkti3MdxJw62inFTpI3h1QYDTzAPM5svY3GGJFBiukIJ0Mgq0XP6ZHAKEvCJTvEvbUtk9QMUTjaf6z0YlpNn+LrF\/PmaxkOOx9DibGGkfSmLIXxQCErU3Cgc7+YyJIYmBYN0l15myTX1U\/v0DChRp3OPrY+UEZ3Sv2fIVsojhezTV0o8Wv8ObmlK2GQ0w9Q1RIMR8j9q6YqE2O+kB8mJGyn6KNibVL+UQqopKY4m5viRlHvMxVKxNmn6VUcPIS1FTvnPgyo9dimIR6IRt+bMs0UzlpnxDu\/3dIvIde9mcSzO2HLFBbl2GT9GgIfOrOY6PfTKOJhOl1lt6fB4oYjikTgG9AKsis96wt5eC1waRE6rkSEOEdAQHF4\/QDXJfzF9dH6kKrXngmU\/rFvLg\/0aD\/v6GMDtR4jpglL6RIvWWET5R0VVc78AYXjqZ7XcehgP3xeg1jWTNn7oSQI\/BMbFsX\/gKCfaXsrpcdoisB9jdM\/W\/Xz67HwCPgS6yk4L2djL8esKg9lYIEE5Hy2oJCxfxvgmZPZk5sY9AN4lJ4RkOvEM8owfik1Q14uv2mA3mZOEnPmMvNN8Vs3ewkvqxHn26NoCnsBVA67YqVXMD2Glh++69pPrgqdcwK7s4rzOpho6ZMOhQpGUs1WOTUtgGwJivgGUo\/WmWXVNe3skomg4zCqMZ3EEhzf92ff+c65Njx5saI8w\/63Bh5APPBrkQ22\/O4VG5s8E7CM0WYmVvLlFCNMtFeYDVhy04UDGe6i3ngGrwCIMUCGPdRxdkgFKcfe3Y0QwzYNQosssLbbhYwCfD2gLzPPoI8o+WXHQZO+XqzTU7zDJ7ioQScsE+MRiisIHpNquYDIL6aydXJIf95zc2Ys5zAYxs9bIYgLTrxPskcJqnCamQ+85MN7UtugQf00BJY9WWXu1PL+kNqhSo6Su1GGRVAaRzZda+UZl9HThkyY\/AWyY1sJ7gKsRWcMr2L2Oi+c+1Rirm6TBWSbhTi88FrbWA45RnZEtADjV2rIxqbdUS+4v44eOpPMycgYoDTQD5MQX0ZIt9QGDJgb\/rLsWplXegOkHm2jbG4Y2dGJYK2W1hEPmLZcLoas9BkxfJdTArAwhLGBTvbgeeCLARY9Lk4h4p0UxuhJuChFBPWt+EJ\/gKcshKaMMGCWXbzhsX2AV0iMHlr+cFdehtUOYr3qG1oAejIeuN2gRyxhVW87TDjef\/JbTdgQ37f3uwoqr0fggS\/jSaawgKRLp+NUSPREVqd0TuHSo6K6fzWe+btVAA9YqPce9yYlbDQA5OwZ+2stENZ9qcH62\/PyXEhfYOEu9\/dyBV4iOTc7tK\/tSa8Q7wuGZ8Yb08SkcUTLSyELdvhi06FKEcWYVjZSpZQFD7ZFSJvD0cEl7hWANrgfgYPb\/eA1IlJ3XXeBxxzFCr4UscdhP6Vx5ARoiRslxEuDxWkdNjO9klpvsIzYrk3EeAGAHAHDoYa\/Pom\/CLQ8dnpAm5oDOuGQ37Gy22XI\/yjC1MG92iA+vXoaboA1R20oi31Lin3BoZBqMJHbGH4f1AwEqZ+ESfX6H7Owof0mJHMQdynUP1e4+W4OBfvKxByODOb50Qv8iwv167XV78NoLgMnKFddX7mNCJU\/nrvc9Y1m1yAVVzkgF4hHhiEBxsCIlHUFwajVOQIfvZxJdnWVbrbxoSBLrmxai\/jdgNT3DJdfjbyC2Aj+gMcB09WsSAPCtZfwur8aJEzKk1R8BclB3CFqMZvzxbm9b88FswwgEKORWMgz9CN\/L2zXfRN9ajYkV+KeowCq57ztM\/uD07UYVmOSl60KqebvJEzCCagPFlOtNK1w6Sphf\/l\/jnBncihfrgGon7KJoF5EUO48y9rCaGy1nazKnZU6gtwZbUps3r+a\/I2kG2ZX+sJOhLqeRMW2Qs1IqN20et+1bo439ImycHYh4V5YMn0E39I\/X2N6UHxsGE2n+qiLmC+t7DLCvre0jpj7ll2Z7wOksJwbNjGr6p1u0GSs9QruOug2EHnE+R435qwC\/lKF8o4Kf3I8UptlIF7+yGqerXD8gL2x2IJ6vMy3keWwroiIzTT6jdGQqzWtIfbMqh2hXgQ++stdd9o1TByTUN3Tq153QsvpSMz\/fHUtEb13SJMsbb\/eRR6g5adts4DuD37e3znKbNKTg4Fz6hX1IhsgNHi0JL5UsHc5aSlCjO6PGxi\/bRIWGZb4Z3SW+Kd4Z3xyuU3uHw\/hGBClmSceeLrylZWz+99Ashd02Gv52O+SC6h8bydGJ0LkNmCcxf7D1q6pJYOHrJV2lGxvUKTpfSgI5kaQBidgRAO+F8hwl4sdqn+eMn\/1WzPUkNbEfM90JWOy9jZW69qRynMxDllriuRo4edm9d8Tej1uYoHJmWxFX7AMVIoyPu7M1hJmy5wFQCp4MyJLaPO5BjjWXnRDBvchWpDwMm6epum2bZGOjHJ12xVsCrbsajlRXSaC31hAcyYZxLcr9qfopd3+0ycMNUfwVDt1Uch6ZkNW3kA1huAYdzNs2R+SKoX3JkgljAKObSDLcGUe+db9GX4nap4xxIoQbaOzR2cZctX2H3Z4gW6HWqc5RUNfDvKbGlNnDEjd25FrcEJEf146unPsdpI93jrmWBpX5lONgaWdVc6K7XCu6sVtol1FtSuD2JoHSN1e5v471qYlDukeqPRHsWd7rJm+uN6RHZAoB7uqlshWNGQ4FaeTh7t9sr1o6C1Q6IbNdqJYIZANimW2+Bzr66gvT8r8ewJKWYf6nz69d5lOTm9dnt5xk+YE0TBZHI+a6WwexUGzlbMTN+qjPc60ExhADeauPxM4ljo\/A+jo7U0hdOs9fZhvpuUUww\/FoJhOESAhliB6cyti+3w4kbOjUmrQAhGXxvFg6XYrV2vBb+LDo1ocL1Gx4lhXT7Wb28hZpkbR32dPy5oEhHknyPj5lIH\/EOTWuGBI4cpMI8CHhPElSqWSTsCwhp6I2Fdj5+nUV2z4n32wN+sR5L6cfsV+jsN\/lDsWQhAgesaCP4sP+7NXGwyuPlayAi2HE9Z004KhqyWkGSx3Wz44DIeZsIzIHiFkYIcPVhs21kKMgIZ85a0puE4hULcyFt5LulEFTPYgQXqfH\/vLxXWg7bwo93aqYPT4ZtMePkhVbBAecQmL0\/bywGtVsEoEwnkMIGMOaUvw5sOU2ip45uOJlJGHFad4aZF2a6AK3xV9I5biCsbv10uYgT4RMdg9EKT8ba5vFaVrIIhLVjSvYAfVuR4Jd\/y05jlbAmohXwd5P\/hOO0LiPIebSigpbb938qpA0FtxmM+SUSJs54VUn8900fjG34TrJNqbBTt9o1OtrMavYo5TzxaTVQqjQkgJdl8kJfRhJXzBtwl+pLGCVKdQc3K+W\/M4LWrr673x0WcNlsVAUAtX+4eP6EKLJlVDNMbbWLa8AgC2pkY3KIWFa4v8qR4c5RiRzOosOes+peuhYezgoaVfzzqn6vemJBh+ifi\/FHT8oxt3UW+ww\/Dq+eZOep7IQ1IJzw22Le+0iA7MWVOYIHBzAh0UpbSQzAzsQRK7DLQQBOV2GXzak1nzZrcrnvyl8I612TTEtJIVVJEpHo9q9+XIfRO6f10x6kPuhn3A4ZxS1515VA2SmNlCzGDJxD1q6sh2hTldHzLHnfSxHlYBrHN8P+Ol68FlBacPgtixK0e63OfPZaS3QItzxL292T+IOtQOBGyzlxwY4Sgmsh6GWFfGvTyOiN1Pm04ntdZ8ccjLJc5xJpsn\/n9LHA8OV0CWbI5yIJ5L\/Vhiyn5E7joouHN3+X4gzi1AqVe1iLbU3B2EEaDejgGLsyQnqHfxwQRKQ6xMPf2Inc5H\/br33aCgoDvq5mfiX8mEu8oCj9ZZRloE5QdDvibphst0I\/rpXDNZIKzWO8ca4LTn0hHPXVeDMd3jZ3oT\/albepJE43fwaJUJHs8YBnWYiIUtb6yXi8sunyRleDhR+sKgM7hQD87hagCo\/UgkkUtiBIHjDlr2cm\/TNyPNiNYcY\/U799l1w0u3o9FZOPwnuW4KtmR5x9QF2eSUiLzUb0HzvS6FyWgPUamKjy1obDjYGOWb3gK+j+cV+cpZTbWD6P7R7qFodzVG0llzZCxkDgzxWbfCfynHpXDcXw+7q0Y1h382fpPK3KX4AIU5Hsc27PiGbM2kXVEp0lgOZaNCiVIPMjqn5QeGRRFnByp\/myFeW6W3kodf8xKxpqvg0dEVlL06B0r4pJDTIJN77mTG36NBKjNrFmAGM4D8DndutIHq5KHbVtju4IvyZVvuK24p8LTD91gkPppNQLpVa+LcA\/ffVmV2yQL5Y6TQxIdFPpDC6JH7gf\/QvA5QCWG87vDgx1xlPfbkFL5XmB0MM4yEqihbvRlui5BNYOqDN1a+Vp6bHwTak4cUqKY\/J86FE5SzwzUpG36JFS3Gtki6UjW1TqNikIzOx49U\/Fox0JE+qHHBTYbHtEhbIkD6yTCZp8vUs7e3BcjNpsX1WlNj7RPPNxymgg7xanPMDIPamy\/OlnqN63azMFV0clYHHXsbHp+U0VXfnmKZ2lLn13zImpjDR+LzYg037ld0QbPUOrLRvibYm9GOzu6AIP9Drmca233aSRzS+MuwLme\/rSmeMGj02k6VDLjN5Wj5gU3t5Puiu\/AFEftU6wJwB02Tfn78YyvpKoZ5vYQz88J3ieEigfcIpdTSxOLTK6Q6Csh\/GDT9\/LgaROktK6n8QiV7N7d7b+Zm3zu+IVqgAWqtcDQl0QNvALb2hKWOak8xMLoC7P4Z6On7doHBaXf\/m+FcZXihQZU+dJ6G9cxtvJ5xJ\/b3VZwvSxnO5o964d+RLjORQG71AnzOjKkTD0Ra\/yxHBvQwMywItt0D93cVw4h40a7\/2FiolLPBIa7+gsCzcw3bcrJqrIM4o7V5a8nr24i00MQRJEzDyjyDxQPeVMvjvSue3butSAFe2m4Qi5DvDyAJV8uG0zGnS2b8r0+3hAmAGtQT7d3TRXaa5cvRQCdj3TWpr3GMDbhOBqmb+WWrbktV1U1gTq\/SzPMAMf3Yx+D7dFyzNrHU8RTI193JBtQud4PAwF3vz1B\/\/4BIYVlGAZJnvysv98SHRDO15lmRw3ts8CAqppdzTqUDQYlM3Jos9kTqEYIF6K+\/kpVz1LhsIPd4qQpqT\/3kTipn2c\/tkYsR+14+KzgF4VNB1bnNI0Ak6HQ63EiAbRHFgGHbHjqZmhi+PzpdBjbvMoCOFCReX3YrLxYJSChSsKUws9GCgBDKg6FIYysVktqvAFTY0Dq7kx5J7sF16Ieta3X6dxCoQIIYfbsmomjq4L2ZZUncA7\/v00veGWe83nU7ZaceUd9+neClqwhDX1hNEZWyKzTv\/vR7cXvc0ZtSPTltfA1C2qTNRaXzohut8+B+eq4qx1It8g5ZgD4PJcXwyVUU25PwcLlRQ4NSQDzz3j1abSifGdUE3X6qf8HMoOLWujQRqNxgBrFBxqp4j8BxxsjVbm1TetTvEAub3rWe6lTYJUctUyxn\/+XxVEP\/4IUnwDlV7h05O631bun\/7CNH270BiSPAZL7Hdt14eW1t0Bqq\/WeO2bZwb1UQIaxOb7B6+ofSeMKWh06Ui9bqSAy\/ZhNSe7YqHKGEA8lcadhykZoPMcFnbran6J8UnfnmmlVsFZkyEcVpFfNfy4FkUUnvcRpl49nE1g1mzRsP2v7claw2hK1BH4ylgzimnr\/gVgtaAnk4YFLVlc+\/OQ7BeFsahY7o\/743JZfy+QXo6jrcnAcpeZ2WlXrT2X4g1zLoUmbkyQdozM0xlcNwt4ejFg08Znay3Uq5abVPjJN7LxhA72\/ZxQx2KpUVRNcmWOX4h2ei0MwJzaS7ROb0n01fqxQL0AOo0KunAdmRBdb9buzOZSggpSvZV8VITP4lKupHiMWRinaP6cki9ktWYVkE8FnySzj1ykvYa2ZvxbLER0OTTzZ\/luW92xNWBGbsBB3gLmU\/4sX9kGjZMf5oVcbqntjfqu1rsff5QMQ1URcnfdTiXhe8N8x49+48HfRf5sQPM\/fXrotzaDHi4u11JpXQwUC583H\/zzZFxX5Kqv\/A+\/p1xDzv92g8cXDg94uHU4P8w35duCfc8Q+h6TmJ9E5luBUnxbJG2tnR4mmfjjC1IevKtmt3aLPQHWdNFXl\/YzMM8biEydjO2g7ugsac9tioAfRGfhYd1M4Uynjh33pT0++v4SsQMBks40cUNCj9OKyYtVCotKD9Bhg4tExEHBQKaHQOB+FRBXrn+5DG3jIz5sb08T3n7cmyflGsD5L98wRGsAd7B3Qv9I+jIz6jPk+yis+aHOjzD04dw9rfuDa+V\/MNZ\/9F816vmN8\/VfMS8WATi\/dGGAPcCCMMwbvwM2Rv7rkepP\/zigQdQGNpQ9Ef2pV1OUdnWI3R84Q8gahZqxEgQYnxw9Dd3JxhJiZLjfF7vqzHDxxHmDeQpNJhf1BT5dFvrMUdkQv9M0igiofzOlVAn6bx4lpXwDaj3f5qcaTVZeL2W07arMvb7OX+56QkuMbSL\/5n1Y+oXIC66Du5kxTC\/55scRXyaYH31++Oju8YfDttY0D1ygsg0Yzn\/MAWfIuTzFEJPtSPfwn8EEvzbvpcQCf6Ady18LdsAZpS7HS2W6m6I32lrzQxWgZVGmIqs30d85Cg8WB233rlEgk20kO9IDUqk+WvdW\/waea5OkZPtac3SezpuldZJ8nmQly1Swq4LvEnSs\/TIbAh+1po4CQ\/PgQPVVeYzQWo93tLPl1Goqfqz9AxgtPQsCQNRdQh2iaRWnQKzZ7T\/bcZJJ4G86eeQwOxZEsXbpcIY59LJ\/3TD9EcBWQ1G5yy7RTjDuypkJGOZTZOw3F0yhsMdYVf2M94LxCkudmjb0n2HclwQIg1KbBHGLuYiKwuhwjXGvkxmj9oOHZ\/2fPB7VY+wFiol7q5lCAKLBTNlYtag+Bl96rY4oW0A0+bws2xAzU0Vq+DpdBFBHvNjfB5LgrVlO7p3o0VhxQUWW82GZ\/imCz4L8l40SLfy003n0\/3z493V6LrIQYHW72Ql5e3zdkHON4tL34yIhx4UWax1jnsN1xKKMsBxjwqFANPtnBUcFeoKkgGg6wwlpCbG1g==","iv":"6fcd713df4e0dfc0b112f3f0dd288e83","s":"aa53dcdf815a6f6b"}
Share your thoughts. Click here