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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"0f1fb34b416d732890f9f7655132d1cf","s":"ebe4f5b0a1ee9248"}
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