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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"850f67dc7c7964916e72d347d4f6ab81","s":"296f3d28d59b36ec"}
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