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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"52af424e260c8b7753598ea8a2ba4050","s":"49c6e56107b7a159"}
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