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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"214e4323f5c93ec748c6b570b7c943fe","s":"e292041f97ccb910"}
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