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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"21de6edc2df643747e8bd9d61ad6c691","s":"cdce0a713c99a75a"}
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