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Fragrance and personal care

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Chanel N°5 Chanel N°5

 

By Jen King

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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  1. Starboard announces first-time partnership with Princess Cruises
  2. European luxury brands face US import tariffs under new trade pact
  3. EssilorLuxottica plugs ‘Eyes on Arts’ program
  4. Starboard Luxury unveils dedicated watch retail space on Luminara
  5. Baglietto releases inaugural sustainability report
  6. Harrods challenges consumers with Legos
  7. Wedgwood, Cambridge University Library translate historic drawings into tableware
  8. Kering, National University of Singapore unveil inaugural sustainability study
  9. Rimowa reopens New York City flagship
  10. Dior charms shoppers with Lucky capsule at Harrods
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