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Fragrance and personal care

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Chanel N°5 Chanel N°5

 

By Jen King

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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  1. Prada taps ‘Re-Nylon’ profits to resource environmental education
  2. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  3. 'Clash de Cartier' campaign explores dichotomy of dressing
  4. Vestiaire Collective calls out overconsumption with textile waste campaign
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Gen Alpha to reinvent auto, beauty trends: report
  8. Acqua di Parma opens doors to Parisian flagship
  9. Maserati taking expanded Grecale range on tour
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