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Fragrance and personal care

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Chanel N°5 Chanel N°5

 

By Jen King

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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  1. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  2. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  3. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  4. Retailers should show value to woo consumers to loyalty programs: report
  5. Dior goes for gold with flashy J'adore campaign
  6. Day's wrap: Condé Nast's Vogue, Phillips, Luxury FirstLook 2020, Rent the Runway and Tiffany
  7. Condé Nast adopts editorial values statement for all Vogue editions
  8. Moncler, Gucci, Aquazzura and hotel planes - News briefs
  9. These common pricing mistakes destroy luxury brands
  10. Chinese travelers want personalized service, embracing experiential: report
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