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Multichannel

Personal connections on social media help shape brand story

April 24, 2015

Johnathon Anderson's Instagram Jonathan Anderson's Instagram

 

By Nancy Buckley

FLORENCE, Italy - Social media has created a unique environment that allows for personal engagement between consumers and brands, according to the creative director of Loewe at the Condé Nast International Luxury Conference April 23.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Dior dives into French Riviera with escapist fragrance
  5. Presentation decks and agenda for Luxury FirstLook Jan. 15
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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