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Retail

Personalization, gamification top differentiators of loyalty programs

May 6, 2019

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Ramirez

Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.

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  1. Bentley powers up next-gen Flying Spur
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  3. Wheels Up introduces Sustainable Aviation Fuel program
  4. Luxury Unfiltered: The power of little luxuries
  5. Saint Laurent Paris rebranding effort to settle over time
  6. Luxury shoemakers reinterpret Cinderella’s glass slipper
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. How technology is elevating luxury shopping in the age of experience
  9. Dior goes for gold with flashy J'adore campaign
  10. IHG’s Vignette Collection adds Jeddah hotel to portfolio
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