Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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lJDNS0XTuI3tPIbsQlFio+ur7rwV9wvCdROW9cZTS86Yx6wuJcgMwS+U6g8iCRwVZtcXQyd0M83gROWfEAGfJC\/M\/11vAMqwI8vn5vwWH+dufKxuAvmDlD5za\/UmESCqVupsA82Q6JcQPjCdwWG7hgpKYh6bvH3Sk00Jb8MBnXh8S1APbssNCDByNYKkhf2hq92d4BBPsgp5k6AaNKYFreQzMdDOTEMJjdzse3pGP6RzdwQfLPwklaWNrVSaW+tpVTuNKYWyCeJoUFddAENAFs3JjV\/O3pQmPRKoiLB9Tp2uj1PhqwaZB\/p0krXBEZOXx1JLdA7zLJx6VVItt1\/sihrMIdt\/F7F4FbJF88SjWCqY5TXX1BTqQ5QDAGuXpiLPXbZzcVLQbmNXn54V9fDTynE5mnOSf6N2LEEw4v7z\/Sq6xycGBL1FteoIuZkv84zU7iMrEh605pRxeMpjuehH0pCS8jUmOnJZhFCpKeJ\/vfFS7M3SHcVqgQZICq\/ooNSdk6YrbV4QKri9DRqWWOVeLq0IGM9O7qXfDOEXd1GPqt3nNcBAckeTAfSftiJETTN68DdTOxWBBXWCBW42dQXTuHfg\/lddScgQLCwE3j\/vfA+xFaXpnKK3MH08pwhr6B16kIha+HgIepY86cLzX1kVLWHqoRTChyFtm1q2H8y9CCk1sSGy5RKPdtA3Fg4jUtJK87jvev9KFWFRKW+i09+LiEr6ClwVsYJQYqpZMog9Rv05bKcGYp0qQd+X1DdWDD+JgS12c7mwH9dAL6hqIS2uYzZxf0tG\/hvU3RI75+RBDxyHh\/aFHc3iXWjkRk41G3iNjdENxOSHPvkuStGrLaQPl3F\/zEN+8A95c097vcs99oHeOF88Y9lMfCENYwKHmxSTVd\/V9IHFubmiNZK+OyzfObkJ\/gWaFRRBKEUXNoVZD64dpba1mW5BiB9E7b2CktBjiDYKqjVZkb8VswlDmwngKALeeen6Rflvk49+9GDOK\/oyctBKtp5aTt\/Mur8PyJZDTDNZ3g57b2zospWe5onvD++GpkhzJlFA2f+5Eu3WmEMCoEQssNSwq3FxlabhnaVsuzt9hg7Xr4VfAEdx+nZQTT+e6RCIwG++kV8S6CCzlQeOavwNOGE1URoYMFDWXhC\/X6JdxRhoh7hFAUmWF2o\/AVaWIyC6\/EUsAs4gNSOyIvemFXh7erIlhS+CgYqx78ANZz\/Ipu+ShnJJzJ85as3vRyStC5eeuf5sfHCM1LxuizQORCE\/\/SLIUTu6wjUz1PpbkcHOkVcg1TfWf8CsUwj1MfH+vi9XjzY0IffZDCdtoUSqTWRkCiXS4GIZmjm9SkukVd8w4YN6JLw1MmbfWtt5B0BOhvLg4sbl09hf6H+KsW\/lbPVZ36ilEoknEC7P5zEWKdsBEbtOYbkzrBQ4xcNkpGo\/yFkUnPm+4zRciSlKRrGFMDSy4538CIMnvSRcpJCXvej8m2xn32arEIR8RGkgOLhGrwvdjHlIfFk21XkKZEepnvsecqBEFAvFpTzPLZERCUjMddr49zreDO1u7thEJ3UfuuZ15Dk4oDDGPBwAFKDLAisMYSYlBfdukuq8Oyuzs7g02ggMG3uKnxgWjise5\/Eq9+zZRrJUdMu4royxGfTqn\/v1K3OMcly3TKO3QeY32YL3I9R8i+N+DPnvusft\/X8EbvNBdH7CuwRU2j8\/qVrMXJRbwYR500VfwvMnqWoG\/y4KJMV1Mx0kVFzXb3V\/tYgLtxtGhKS\/N0PMPwssApBd8u7enoTFtxwvfwEDAAuhTHj5VJ0sDMfxRNYaIqDtCPEji5SHIEEG37SsYJikh1AtRyXm\/e9yU906dDAzoiJvoSFi48smZFRRq5iwR0XfpKq6myWq\/2XPpWe6ZhpObwmGvO\/5X3kGtFLkbF6QEjjOCfqVdiboKeyFSY1KtoxGRGP8WFIe1jpNfWaxDAVuN8bAdCrCswu4A2ppO+TeSylaym9h4A18CcoWltARSxAHyMIlzdYH7gy\/WEHtorrsr2G\/JCBzvzZts6iLNy5g3vC0RqpTTX2Ll\/bleBeTsBC\/t62yosJ2JhEr9uzxKk7jqBRn3RuKvYznYf5jwaLYTIB32aUZdJoKMblceqhaYzGznJAR78pmoRzqSUuj0M5EmI9zmFCHW73maw\/oEUdqR2cON\/jF1wATJXscXpgixib9IfCP7i1uQcsca8pkYUgw9LuA+2hcw\/lWXiIzjmrc9oVrzNSk+mJfi3oXG+HriyVpf9+4uurCTc8GbliQeuuQwDGr8TPwDej+9xHHForWvGFK97A4TXXz+wQjlazGxKLZCaGbUF6palwJUmeDR2dYLo9XpJRkQycxeFOxUK1n30fWOf1ShidlJj3RJXkyADnl5hX763hWBeCXyCkUUYudfT0ztW8xcIwwdSpYUULAAj2mxeQ1iPJg8pPh+L1B6mfFSN6yH7QySofR+JRLIKiDhYhnmr7q+1RqufQoJiHDoQRoG+6+sMDaq4c4GGPXFabagy\/tIZaIzDl4VW75zM1IrswUuZb7+YeZJBcURohbJSy2TErz2l7fGLcdJR0sDk\/aiAMktsZ\/4Y4nbd+g7bY8K1GkafT5ehJPN3z5eVeZITOeqHyYWm+MgiBo6sDDAQJ9BjxMyPFyA8I3RGq9A145kO6nbCy6n7Amy5HKxkGzU7UOQPmjturxtR7nD6DzpVClMbUguVk2A6VIkvlQYlN6QxYGXqZIqxEJ4hWfdTtvmEGiGWTyGJHax4GVx7NcSPczW5kccgfXm0oSZH+eEtroGyyfM+xJHq9UpIOi7mb0inAN2yk2jA37J+JexriKUzETbyB0Fh8NTFw0MeZ0yIJEJ49IVd2542xu8K0FBhE\/QUIojT+hHUagHSGkRjaSVgddWlzw+fV8DmgWEW9fF9gHkC6alyR2tFTtZO8h9QbLKmMAvBNeMkVRY5r4ErbmZwn+df\/aqioKr9COeagSkQxF5qqZHol6i64nOvtgOfmULGNRF28824PVpVw0zsYCxSiKUIiAq0HW4tIN\/BzspzB0FRADh7kj\/GVCO4rcgtkbhHIGzO3YAlgcw1heJ2TOmUEfyOPrZzGkgoVxF8lCnn9w3vzB\/5k\/hKCY\/Nf+jWAYBNcot9kLgh1KqWUyF8+zT7URyWEdfvfdelUQ+UreqGTgXjNppyIJ6\/RplRThjI4P\/wxwaqlxB5TA9f7BCHrqM1QPrbhZWFJzFjSQ+Ke7292LQ+t6ZlmhTfs42KtFNwcritBBKzfVu4iLTcnnGpYKuAWT9UMcFGURKXl\/NhMg60EguFwValE6ftNMoCKeZ+lFzsccN0gkmOtFagr8j7Frtuw\/sOCCC5uFti2lKYfKsG3RHgSkQ8UvbQKKOD05F4H4jJaF7ZsAgFyAAz+8L5MKFYHKlDZc9zsvW\/Qp4IbyyddThgPLPQauaB8l5G6gbU9+w2Rl0GWmxiAU79PSCZUE4hNPsyYwR6rmly8frDYNaNXkHovYhr+sWSRIknm1VzhCGUcT2hI+jRMsEDeUNO5V0einYnskxnPou\/10WqSSr4rtIIm6JBclJN7VROlDTZH5e+L5TFmDMZJPDnqmL0\/XagJMZE+jtPlRyIqWd3fCjBMPck5dMVAL32iPUst8biwUhs32y2z3oDY6Afk15XVd+\/tTsXnJn6adIPg54hn8nWRQtjtVnlurxeZXboCdbuKRBP8KCuv3BQWTsnlF8JH5BcMc7GiG6YtgKb0h7Iw6n77dJfTsnq8KRtn6JI8IdTwSiXBqChCtcn+TuhW5iMUapnFfMn+TZJgrgEkI8o273\/aFAYUdLZglJgRGKdnDDu2sfzkK7Upj2dCyR25xDyWLhqUb\/W7mM+6zV6MtIEw6ImH70rDKM+R2FB\/GkaQ27hD8aL8lqcqCQknc7L7mkseVep+CMoq+rVd\/sEjnH8CJMG1VMlgf42ADSZCCIveHdHhjVZE1eFINb3VOAE7cAXEWjd4F47HmacmBwdzI2e6fRLyYQ9YgMdZRkrTDc2G5pEl2uQkSvnxwOUtZzwoG3OfeMWFOuU0JqDy\/cbNHjnU5vaXc0up7bP1eG\/Z32S9Mep6vt+6yFCxOqufTeTczcZoozS6jHAhXajBu6tzDE6mTDehRq0rSHogC\/ScrHXUz0yHqmAke\/lRNyHiffhqKKqARY8H5Fv4fPYSjLN05byefPg0BQ3ui\/y9Z4TjgvoJTXkobvQXc+WjZcTDb\/oCMmUq128swXfkFguLthMr\/DV\/FQYheT0belPGx+qz3Gwp1hH3VutVbp71qSlJIoDTUsaLBspit71coR6v5B0riPsMa8c5ZboRhI8oCi0fBGeYhWgpndBRFKgEKhN1ImpOLWpAoL9PFx8kZWUIWBGffVzG1RWbZH19TMPy1yOaisdc1ceBdups6bx89z9EaUGP55O2hIQouLlk4jsZDVe4IdcJG\/SFdyx6F5j3BZdRKjgZsItlw5v4XuXeBXmRgx6bP31+RSaop4\/2wbWqIPZH+GeYUEWo\/KjYTWX4I6GMSmu0C+FCRXQiKI\/QwGa74Tr9mWaYbGtDyLHL9e6s17tgxgP9wWExOcByBsie97MQAaVusqIK7cupOf9vvwonsnCOwcKG9BcTdpJ2a+AcBO9Pt57KPn9w==","iv":"d5e335c2f83eaa023887223c986ab8a2","s":"05b1bf924550d5bb"}
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