Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"52946c13e46b347b6dbe12a196444a4e","s":"4cc2e7d2a45f3520"}
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