Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"aac50ccdcf9fb36bc0ee875fd83e6bfc","s":"26b62742104fcec8"}
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