Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"eafbd1c1f074bb17aad22d6ddebef33e","s":"65cb070b0ff87c61"}
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