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Retail

Personalization, gamification top differentiators of loyalty programs

May 6, 2019

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Ramirez

Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
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