Retail
May 6, 2019
Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome
By Sarah Ramirez
Loyalty program members are more drawn to program experience rather than end rewards, reflecting the overall shift of consumers favoring unique services instead of material objects.
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","iv":"adfb5cbc6b42d76b82c950c3a9bd234e","s":"8bf511a957b3abc9"}
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