LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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","iv":"c0ef7de389a75451b246be4b1878b083","s":"42234f2623423c1c"}