LOST PINES, TX - With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
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","iv":"1f235d470bc60b4843b1eb8d4527da4b","s":"177e1d3b3a147579"}