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Feb. 7, 2026
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Marketing

Personalization offers brands the key to deeper customer relationships

June 21, 2017

Brands that offer personalized services have the chance to deepen their relationship with customers. Image credit: Atlantis Resorts

 

By Danny Parisi

NEW YORK – In today's marketing environment, consumers expect everything to be personalized and only brands that can offer the best and smartest personalization are reaping the rewards.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Kering Generation Award X Jewelry returns
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Estée Lauder Companies raises full-year outlook
  9. Aston Martin loops Breitling in as global watch partner
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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