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Personalizing ads on a local level delivers results

November 6, 2014

Saks mobile banner ad on the Weather Channel's app Saks mobile banner ad on the Weather Channel's app

 

By Sarah Jones

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

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  1. Phillips names Dianne Batista head of jewels department in New York
  2. Vestiaire Collective launches ‘Vintage Pieces at Vintage Prices’ campaign
  3. Louis Vuitton platforms new menswear collection with partnerships, pop-up
  4. Artistic muse shapes new fragrance campaign from Tom Ford
  5. Maison Margiela taps pop star Miley Cyrus as face of fall campaign
  6. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  7. Boucheron appoints ‘Normal People’ star Daisy Edgar-Jones house ambassador
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. IHG adds new UK property to luxury portfolio
  10. EBay tracks shifting fashion preferences in fall trend report
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