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Internet

Personalizing ads on a local level delivers results

November 6, 2014

Saks mobile banner ad on the Weather Channel's app Saks mobile banner ad on the Weather Channel's app

 

By Sarah Jones

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

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  1. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  2. The new administration eased independent contractor rules. Can luxury brands cheer?
  3. Chanel continues support for women directors with upcoming Tribeca Festival talk
  4. Armani Beauty rolls out retail location in Philippines
  5. Richemont closes fiscal year with 4pc sales increase
  6. Orient Express lends locomotive to 'Mission: Impossible' crew
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Mercedes-AMG unveils collaboration with art collective MSCHF
  9. Air France reinvents beachfront pop-up at Cannes Film Festival
  10. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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