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Personalizing ads on a local level delivers results

November 6, 2014

Saks mobile banner ad on the Weather Channel's app Saks mobile banner ad on the Weather Channel's app

 

By Sarah Jones

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Trust and transparency: The new sustainability currency for luxury
  5. CFDA bans fur from New York Fashion Week
  6. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  7. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  8. Happy Thanksgiving!
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
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