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Dec. 28, 2025
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Personalizing ads on a local level delivers results

November 6, 2014

Saks mobile banner ad on the Weather Channel's app Saks mobile banner ad on the Weather Channel's app

 

By Sarah Jones

NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Valentino Garavani and Vans present AI-generated campaign
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  9. Coty earns ‘A’ score from CDP
  10. Aman welcomes warmer weather with ecotourism boost
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