Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"532470edbc74bc5c3d407fc70f9ea83e","s":"8c0caab6b732960f"}
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