Internet
November 6, 2014
Saks mobile banner ad on the Weather Channel's app
By Sarah Jones
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
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","iv":"b8fe73ea0fb048bd0f5ba133b2638a80","s":"a8c6b1fea800a2f2"}
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