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Dec. 17, 2025
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Legal/privacy

Countering counterfeits: How luxury brands are challenging the knock-off culture

December 17, 2010

Fendi is one of the most knocked-off brands in the luxury market

 

By Rachel Lamb

Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dior, Rizzoli to release book on Lady Art project
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Moncler returns to the slopes for Grenoble campaign
  10. Louis Vuitton courts rapper Future as ‘Friend of the House’
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