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Multichannel

Place consumers at center of everything: Neiman Marcus exec

February 19, 2015

Neiman Marcus store entrance Neiman Marcus store entrance

 

PALM DESERT, CA - Luxury brands often have no choice but to evolve with their digitally savvy consumers, but staying ahead of technology requires a long-term and omnichannel approach, according to an executive from Neiman Marcus at eTail West Feb. 18.

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