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Fragrance and personal care

Pop-up brings I-beauty to Miami

November 2, 2018

Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy

 

By Staff reports

The Italian Trade Commission’s Beauty Made in Italy campaign is debuting its first pop-up shop, furthering its mission to bring more awareness to the country’s personal care offerings.

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  1. Community, trust crucial for safeguarding media
  2. Learning from the other side: Branding lessons from the top 5 retailers in the US
  3. Off-price – Luxury Memo special report
  4. Burberry brings Monogram collection to Saks with takeover
  5. Strong storytelling key for digital, physical spaces
  6. Giambattista Valli brings couture perspective to more consumers with H&M
  7. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  8. Contextual content strategy: Lexus’ approach to personalization
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Crystal Cruises entices bookings through brand-exclusive experiences
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