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Feb. 28, 2020
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Automotive

Porsche offers alternative to ownership via subscription program pilot

October 10, 2017

Porsche Passport lets members flip between sports cars, sedans and SUVs. Image credit: Porsche

 

By Staff reports

German automaker Porsche’s U.S. importer is tapping into the sharing economy with the launch of a subscription model of ownership for its vehicles.

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  1. Loewe taps US soccer star Megan Rapinoe's edge for fall/winter 2020-21 campaign
  2. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  3. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  4. Day's wrap: Saks owner HBC, Walpole, Positive Luxury Awards and Watches & Wonders Geneva
  5. Register now: Women in Luxury conference New York April 15
  6. Significant gaps between customer expectations for personalization and retailer execution
  7. Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  8. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. BMW connects with young consumers via CNN sponsorship on Snapchat
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