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Multichannel

Porsche pushes Boxster via road tour, digital campaign

June 7, 2012

 

By Tricia Carr

German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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