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Multichannel

Porsche pushes Boxster via road tour, digital campaign

June 7, 2012

 

By Tricia Carr

German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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