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In-store

Porsche teams with Bose for New York pop-up space

September 17, 2014

Sound of Porsche pop-up store Sound of Porsche pop-up space

 

By Joe McCarthy

Porsche Cars North America is hosting a multisensory brand experience in New York's Meatpacking District through Oct. 5 to broaden how consumers perceive the brand.

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  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. BMW brings 1986 Art Car to Hong Kong
  3. Creative director Marco De Vincenzo steps down from Etro
  4. Private equity gains ground: Bain
  5. EssilorLuxottica hosts vision innovation summit
  6. Tequila Don Julio returns to Governors Ball
  7. Bleu de Chanel dives deep with new campaign
  8. Ralph Lauren turns to QR code tech to track merchandise for authenticity, supply chain clarity
  9. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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