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Automotive

Porsche’s mobile-based, short-term rental programs draw new customers

August 29, 2019

Consumers increasingly prefer experiencing ownership rather than outright possession ownership, thus birthing the subscription-based, mobile-driven rental economy for products. Image credit: Porsche Consumers increasingly prefer experiencing ownership rather than outright possession ownership, thus birthing the subscription-based, mobile-driven rental economy for products. Image credit: Porsche

 

Porsche Cars North America will launch its Porsche Passport and Porsche Drive mobility services to four new cities in North America after a successful pilot in Atlanta that expands on-demand access to customers.

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