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Retail

Prada leverages pandemic as opportunity to contemplate, transform business

November 30, 2020

Prada reports APAC growth took a hit due to Hong Kong protests in FY 2019, but mainland China remained strong. Image credit: Shutterstock Prada is committed to its engagement with local customers. Image credit: Shutterstock

 

By Ellen Kelleher

Italian fashion label Prada is using the global pandemic as a period of self-reflection while it embraces ecommerce growth and recommits to the value of in-store shopping experiences.

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  1. Gucci uplifts GG Monogram in throwback campaign
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