Fragrance and personal care
April 16, 2024
The release revisits an initiative that began late last year. Image credit: Prada
By Zach James
Italian fashion brand Prada’s beauty arm is emerging from the blue depths to tell audiences a story.
{"ct":"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","iv":"d1663ffafc9a99b7828b2a9878759d73","s":"6aa2200ac24b5e34"}
Share your thoughts. Click here