• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Editorials

Preparing for a mobile-led shift in consumer behavior

January 2, 2013

Mickey Alam Khan is editor in chief of Luxury Daily

 

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers: consumer behavior toward marketing, shopping, entertainment, information and communication is rapidly changing.

To read the entire article, please subscribe or sign in