Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"df1089a5e66945f696360a3f6fa160de","s":"065567e151138c28"}
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