Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
{"ct":"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","iv":"c6e39fb40c3a078001c5eafd006e27ed","s":"4a4e9563dcab7ca5"}
Share your thoughts. Click here