Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"3ea324b328fed83dd636f2489e671f3b","s":"9cedb43a29bbab7d"}
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