Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"57de782d2929b67753118b6f3a42845a","s":"e8d09703ab35dd82"}
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