Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"a5e5d2f3d6edf16e5042086df80032dc","s":"95ce5b633eb65eaa"}
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