Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"48669467e03a1c110cea67f79f1d749d","s":"b0512f6154ed6a99"}
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