Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"8b90058c50cf0fbf7abc5df5f3a9a744","s":"af82ed3d48a52927"}
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