Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"eca562c55dc2a4381c786cd5de062d56","s":"fcde5bb23085a5a4"}
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