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Multichannel

Pringle highlights bespoke craftsmanship via extensive customization platform

September 24, 2015

Suzana Lau of Susie Bubble for Pringle Deconstructed Susanna Lau of Susie Bubble for Pringle Deconstructed

 

By Sarah Jones

British apparel and accessories label Pringle of Scotland is giving consumers the opportunity to become a designer with an interactive customizer for some of its most iconic knitwear.

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  1. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  2. Beverly Hills, Paramount Pictures celebrate 30th anniversary of ‘Clueless’
  3. Moynat opens second Paris boutique
  4. Patrón’s latest campaign challenges spirits industry disclosure norms
  5. Dunhill, Royal Philharmonic Orchestra announce partnership
  6. Virtus bag takes focus in fall/winter 2025 ads from Versace
  7. Ulta Beauty acquires UK-based Space NK
  8. Equinox Hotels opens Sleep Lab bookings
  9. Bentley opens new design studio
  10. Barcelona hosts 18th Puig Vela Clàssica Regatta
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