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Print

Print ads in Monocle magazine add air of exclusivity to Rolex, Ralph Lauren

January 10, 2011

 

By Rachel Lamb

Rolex takes out a lot of ad space in printBrands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.

Print advertising has always been a traditional method of promotion for luxury brands. However, it may seem tricky to correctly place an advertisement because the consumer has to be aware of who its target consumer is, and know them well enough to get where they will see the brand.

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