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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Air France reinvents beachfront pop-up at Cannes Film Festival
  9. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  10. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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Fairmont salutes company heritage in new campaign
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Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle
Rimowa honors the winners of its Rimowa Design Prize