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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Valentino Garavani and Vans present AI-generated campaign
  5. Louis Vuitton launches new menswear campaign, global pop-up series
  6. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Coty earns ‘A’ score from CDP
  10. Aman welcomes warmer weather with ecotourism boost
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