Luxury Daily
World’s leading luxury business publication
July 10, 2020
  1. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  2. Luxury travel will return later this year: study
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. The art of reopening: How hotels should get it right
  8. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  9. Moët & Chandon highlights sustainable ingredients in new social video push
  10. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  2. Luxury travel will return later this year: study
  3. Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
  4. Fendi expands digital boundary with debut of first TikTok official channel
  5. Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
  6. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  7. The art of reopening: How hotels should get it right
  8. Gucci debuts new playful take on idea of imitation with Accidental Influencer project
  9. Moët & Chandon highlights sustainable ingredients in new social video push
  10. France’s Hermès, with "The Girl with the Black Bag," debuts third in film noir series
VIDEOS
More Videos

MORE IN Multichannel
How can beauty brands fuse the physical/digital connection post-pandemic?
Can luxury brands thrive without department store wholesale support?
Following Brexit, what is the outlook for British luxury?
Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign
Luxury travelers are opinion leaders: Virtuoso CEO
Firsthand, secondhand retail convergence grows as Nordstrom gets into resale



RECENT ARTICLES
Inviting opinion pieces on luxury issues, marketing, retail and media
Day’s wrap: Fendi, Gucci, China’s Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
Fendi expands digital boundary with debut of first TikTok official channel

Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions
Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy
How alcohol legislation is evolving with growth in wines and spirits ecommerce sales