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Aug. 3, 2021
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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. How live commerce transforms social shopping: McKinsey
  2. Four Seasons encourages traveling with intention
  3. Authentic actions key for brands reaching conscious consumers
  4. Chanel marks century of N°5 with high jewelry tribute
  5. Flight of Icarus: As luxury sales soar, how does this end?
  6. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  7. Hermès sees robust 77pc growth y-o-y in first half
  8. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  9. How luxury brands can win Gen Z and millennial shoppers
  10. Relationship between luxury, gamification is evolving in real-time
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How live commerce transforms social shopping: McKinsey