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Aug. 19, 2018
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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
  2. Tiffany pushes personalization to add extra meaning to pieces
  3. Snapchat's struggles continue with 3M lost users in Q2
  4. Audi offers an escape in action-packed film
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  7. LVMH picks Dentsu as new primary North American media agency
  8. Influencer posts are 8 times more popular than brand posts in China: L2
  9. Tom Ford creates kids' collection
  10. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
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