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Jan. 24, 2025
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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. Royal Copenhagen dives into archives during anniversary year
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Luxury Unfiltered: The new codes of luxury for 2025
  4. Inside Chanel celebrates 100 years of its signature N°5
  5. Dom Pérignon taps artist Mathias Bengtsson for sculptural Champagne bottles
  6. L'Officiel enters uncharted cultural territory with new holding company at helm
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Magic, melody guide holiday campaign from Cartier
  9. Top luxury campaigns of 2024: LVMH, Paris 2024 Olympics
  10. Christie's names next CEO
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