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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. Shifting attitudes toward material goods consumption see the “good life” redefined
  2. Douglas Elliman says "It's Time for Elliman" in rebranding campaign
  3. Guerlain plans international rollout of Guerlain Parfumeur concept
  4. Luxury will fall flat without high-desire creative, efficient execution
  5. Hermès tells multigenerational tale to simplify tie tying
  6. Avoiding legal issues when using a person's image for commercial purposes
  7. Chloé fragrances turn 10 with Haley Bennett campaign appointment
  8. Louis Vuitton brings its spirit of travel to South Korea
  9. 5 emerging trends in fragrance marketing strategy
  10. Lancôme looks for cosmetic love interest in social campaign
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