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Multichannel

Printemps celebrates spring renewal in 150th anniversary campaign

March 20, 2015

Exterior of Printemps Exterior of Printemps

 

By Sarah Jones

French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Luxury Women to Watch 2017
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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